Since their start in 2007, Yarn’s original Americana sound has developed into music that seekers of the unique see as the soundtrack to their lives. Yarn’s albums were recognized by the AMA’s and R&R radio charts, spending time in the top 5 at their highest point. Yarn has become one of the hardest-working and harder-touring bands for this generation’s digital natives and new music folllowers.
2013 brings this grammy-nominated roots band into the music revolution, inspired by today’s music devotee’s hunger for artists to believe in and follow, they are giving it to the fans everyday in everyway possible. Yarn’s devotion to their fans is realized in online and social sharing of their music, whether it’s daily video posts, premiering fresh songs on local radio, or performing live in small town venues across the country. They are bringing songs to American music lovers, and the music lovers are responding.
Yarn’s devoted followers, affectionately called the “Yarmy”, answered the band’s request for aid when they funded their new record through Kickstarter. Raising in excess of $20,000 of the $15,000 needed, the “Yarmy” proved their allegiance to Yarn and their music being heard in 2012.
The fans have spoken, and on Sept 10th 2013, Yarn released their new album, Shine the Light On, that featured tracks co-written with John Oates of Hall and Oates fame. “I really wanted to make another acoustic record, focus on the songs and revisit the early days of Yarn,” says lead singer Blake Christiana. “Some of the best songs we’ve written live on this record. It’s a pretty dark collection, but we are confident you can find the light shining through.”
They were recently featured on CNN’s Out Front, CMT’s series “Concrete Country” and CMT Pure, Zuus Country’s Americana takeover, Roughstock.com and were featured as Rolling Stone’s “Download of the Day”.
Yarn is led by singer/songwriter, Blake Christiana, who carries the torch for the fan-following that will transport Yarn into the promised land. “Our fans are like family. We are so grateful to people that love music and will help support us in creating it. It’s just remarkable,” Christiana says. “That’s half of my love of the road; we’ve got what feels like family in tons of cities across America.”
Yarn’s devoted “family” has them following in the fine tradition of The Grateful Dead and Widespread Panic, whose fans will go to any length to see them live, and this year Yarn’s fans will see them plenty. Their rigorous tour schedule has them out on the road for more than 170 dates per year since 2007 and they are not slowing down.
For Yarn, discussion of life on the road goes right back to the audience and the fan’s benevolence. “They want us to survive and to keep creating music, so they will bring us into their homes, let us sleep in their beds, cook for us...the level of generosity is unbelievable,” says Christiana. The Yarn quartet doesn’t hold back when it comes to rewarding their followers for their loyalty. “We are so exposed to our fans...we don’t sit on the bus or hide in the green room, we are hanging out, drinking beer with them, going out after the show...if anyone wants to get to know us on a more personal level, it’s very easy,” admits Christiana. They also make sure that all their live shows are recorded and online for fans freely. “We have been doing that for a few years, and the fans love it,” says Christiana, “whatever it takes, we want to do for anybody that comes out to our shows.”
Is there a mark of success for Yarn? Christiana states it well, “To live comfortably and make music for our fans. I just want to be able to do what I love and eat...so maybe I’m already there,” he laughs, “we want to make good music and hopefully that makes someone else’s life better.”
Stay tuned, Yarn may unravel the American dream.